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Primary Finance rebrands to Pfida; plans new products

UK-based Primary Finance has completed a year-long rebranding exercise in line with the start-up’s ambition of becoming a full-service Islamic fintech alternative, with a couple of new products slated in the coming year, IFN Fintech has learned.

Pfida

Pfida was set up to provide a better solution to home financing than the traditional mortgage model

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