Abu Dhabi Islamic Bank (ADIB) has partnered with Visa to introduce the UAE’s first biometric authentication solution for e-commerce transactions.
The solution leverages the Visa Consumer Authentication Service to deliver a significant improvement in customer experience and reinforced data security. Through the solution, ADIB customers can verify their e-commerce transactions by using their ADIB Mobile application biometric authentication instead of the conventional OTP that is sent by SMS or email.
“Due to the pandemic, online security and fraud protection has become more essential than ever. E-commerce websites have to confront various security issues from online fraud to theft of confidential data. Unlike conventional authentication processes, a biometric identification system uses the physical characteristics of an individual to grant account access, ensuring the security of consumers. Through our partnership with Visa, we aim to continue evolving our approach to using digital solutions to improve our customers’ experience,” Philip King, ADIB’s group head of retail banking, shared.
This new solution is part of the Islamic bank’s ongoing investment into Islamic fintech and digital solutions. Recently, ADIB introduced its digital Smart Tellers to branches, a multi-functional interactive terminal that provides a seamless banking experience for customers. The bank was also the first in the region to introduce biometric ATM readers.