Abu Dhabi Islamic Bank (ADIB) is observing a substantial shift among its customers toward digital financial services as the number of transactions on its corporate digital banking platform rose 88% year-on-year amid a reduction in branch-facilitated financial activities.
Introduced in 2019, ADIB Direct has benefitted 22,588 MSMEs and has built a user base of 23,789, according to the Islamic bank. Maintaining double-digit growth rates in adoption over the last three years, the bank saw number of branch transactions drop to 14% in 2022 from 33% last year. At a bank level, some 700,000 ADIB customers are digitally enabled across its online banking platforms.