Singapore-headquartered buy-now-pay-later (BNPL) platform hoolah will be expanding into new Asian markets this year, thanks to its partnership with payments intelligence platform BridgerPay.
hoolah is the first and only BNPL provider in Asia to partner with BridgerPay to offer merchants in Singapore, Malaysia and Hong Kong a hyper-localized payment proposition. hoolah’s partnership with BridgerPay will expand to include upcoming markets in Asia later this year, including Thailand and the Philippines. Launched in early 2018, hoolah offers merchants a BNPL platform to drive their key marketing metrics of increasing customers, conversion, basket size and loyalty, by offering consumers a flexible solution to check out in three monthly zero-interest repayments.
“Through our partnership with BridgerPay, we’re effectively bridging the gap between their merchants and customers in Asia by providing them with a seamlessly integrated BNPL payment option that is increasingly popular especially among the Millennial and Gen Z generation,” said Stuart Thornton, CEO of hoolah.
This comes amid phenomenal growth of the BNPL proposition, with start-ups providing non-interest BNPL services sprouting in key Muslim markets.
“Expanding our merchant offering in Asia with hoolah as our first BNPL solution in the region makes this a very exciting time for BridgerPay. Our partnership gives us the opportunity to mutually support the growth of online businesses in Asia with our next generation payments technology, allowing merchants to connect and process through one of the more advanced payment providers in the region. BNPL is booming and as usage is growing across the globe, it’s becoming a must-have for online merchants in our world today,” Ran Cohen, CEO and Co-Founder of BridgerPay, said.