Friday, November 26, 2021
spot_imgspot_img partnership makes BNPL on chat networks possible partnership makes BNPL on chat networks possible

Buy-Now-Pay-Later (BNPL) firm hoolah has formed a regional partnership with, an end-to-end conversational commerce and shopper engagement platform to offer its interest-free solution on social and chat networks.

Through the collaboration, hoolah will be able to offer merchants in Singapore, Malaysia and Hong Kong the option to allow their customers to pay later through conversational commerce on multiple social platforms including through Facebook, Instagrap, LINE, Pinterest, Telegram, Twitter, WeChat, WhatsApp, SMS, YouTube and more. Apart from shopping on these platforms, consumers can also receive personalized advice, ask questions, request a demo, and ultimately pay for their purchases, all within the chat box.

This collaboration is intended to address retailers’ biggest challenges of driving conversion, basket increase, customer traffic, and loyalty through a sustainable omnichannel BNPL solution that operates seamlessly, and in a cost-effective manner. The digital onboarding process allows merchants to deploy hoolah not only on their physical and online stores, but also across social and chat networks contact-free. 

“This partnership comes at an opportune time when businesses in Asia are pivoting to e-commerce and social commerce to keep up with consumer preferences, as they increasingly value on-demand convenience and personalized experiences. In addition, the upward trends of online shopping and conversational commerce are set for further growth, with 94% of chat-first shoppers in Southeast Asia expected to maintain or increase their spending,” hoolah noted.


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