Sunday, December 4, 2022
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ReportQIB upgrades app as it becomes primary customer engagement channel

QIB upgrades app as it becomes primary customer engagement channel

Qatar Islamic Bank (QIB) has launched a revamped version of its mobile app which features English and Arabic interfaces, secure and smart biometric login, self-registration, smart shortcuts, and a combo navigation panel.

This upgrading exercise is driven largely by the fact that the mobile app has become the preferred method for customers to engage the bank: over 80% of retail transactions are through the QIB Mobile App, which continues to record over 1.5 million logins on average per month.

“Through intensive research and customer insights, we first understood the changes in customers’ behaviors and their needs when it comes to mobile banking. That is why we decided to focus our efforts on designing a revamped app which caters to the requirements and expectations of our customers today,” explained QIB Group CEO Bassel Gamal, who also added that: “This is a key milestone towards the full digitization of all our products and services, in line with our bank-wide digital transformation program initiated to improve our customer experience and expand our digital services.”

The new app boasts enhanced security features as well as new functions such as a smart button allowing users to view their net worth, access special offers like instant finance and instant credit cards, and redeem rewards points, as well as reach out to their relationship manager. New features are planned for the app in the near future.

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